12 Can Hayden Shale SoftPak Ice Chest Cooler Introducing the all new Hayden series - the next evolution in our cooler lineup. Building on the trusted quality of our XD series, the Hayden brings fresh, updated colors and premium materials, all while maintaining the rugged durability of our signature Bison coolers. Proudly made in the USA, the Hayden series comes with enhanced features designed to elevate your outdoor experience.