SoftPak Ice Chest Cooler Be sure to check out our new 12-Can XD Series SoftPak! This isn&';t your mom&';s old personal soft-sided cooler. This Made in USA cooler packs a serious punch. The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat. Wrapped in a heavy duty 1000 denier vinyl shell, it&';s stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn&';t fade. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold. Use the exterior pocket for dry items and turn it into a dove hunting, deer hunting or fishing cooler that&';s designed just for you.