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Youll put your new knowledge of package design history goals technique and merchandising to work by re-creating a die for a real cereal box of your choosing. Master the art of tangible design with packaging expert Trina Bentley’s 55-minute first class on the basics. Perfect for intermediate graphic designers interested in products it’s a crash course in the discipline’s history target audiences unique attributes and fundamental goals—communicating and grabbing attention—while taking into practical account the confined space of a box bag or label. Want more technical knowledge? Check out Trinas second class Package Design II: Step-by-Step Execution .

Package Design I: The Basic Why and How

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