The Acme Google Eye Hyper Rip Jig has a vertical hole that runs the length of its body. This feature gives it a unique wiggle on the fall one that provokes strikes from cautious predator fish. When you rip it into action, this Acme fishing jig gives off a strong vibration that calls distant fish in for a closer look. Last but not least, when you jig your rod tip, this fishing lure rocks back and forth like a wounded baitfish just begging to be eaten. Glow and UV paint jobs add a vibrant appearance that's sure to get noticed. Vertical hole gives it a tantalizing wiggle on the fall Strong vibration on the retrieve Rocks back and forth when jigged Glow and UV paint jobs