Reaction Strike Jerk Jr. Soft Jerkbait - The deadly Reaction Strike Jerk Jr. Soft Jerkbait is sweeping the Gulf Coast and ravaging trout and redfish along the way. So effective, it should be outlawed in all 50 states. Colors are stunning, and the action of this lure has to be seen to be believed. These lures can be worked with a steady retrieve, a jerk & pause or a bottom bouncing motion. There has been no expense spared from the industry-leading durability, Holographic Eyes, CNC Pad Printing and the Exclusive Reaction Strike IHD Injection Hand Dipped process.