You've never worn a sock like this. We begin with our Repreve(R) recycled yarn and rather than weave in the graphics, we 3D-print them to reduce bulk while maintaining solid color penetration throughout the sock, so that the colors don't fade when the sock is stretched. Next, we give the socks our PI Dry(R) treatment, which not only keeps your feet drier on a damp day, it also means that white socks are highly stain-resistant. This might be the highest-tech sock on the market. Our "tall" sock reaches to the bottom of the calf for most riders.