This special-edition BABY-G is a collaboration with Madhappy, a Los Angeles-based clothing brand for a community of optimists. The playful spirit of Madhappy comes through in the watch's design, built on the retro-futuristic BG-169-popular for its nostalgia-inspired look. The dial features a glitter-style finish reminiscent of the late '90s and early 2000s. A pink dial contrasts with the white case and hand, featuring the Madhappy logo engraved on the case back. Turning on the LED backlight reveals a silhouette of the Madhappy logo in the LCD. The watch comes in custom packaging designed exclusively for the collaboration.