Coffee. Camo. Conservation. First Lite's Camo for Conservation puts 1% of all camo sales behind the organizations doing the work. The four roasts with Ranchman Roasters Co. extend that commitment from the camo on your back to the cup in your hand. A portion of every bag sold supports either Delta Waterfowl, the National Deer Association, Backcountry Hunters & Anglers, or the National Wild Turkey Foundation and their missions. All roasts come pre-ground. It's not charity. It's responsibility. Long Beards Brew: Well-rounded Medium Roast with notes of cocoa, fruit and honeysuckle, and balanced acidityMallard Morning: Medium Roast, graham cracker sweetness with milk chocolate and a smooth cherry finishBackcountry Bull: Dark Roast, rich chocolate, caramel, and brown sugar balanced by bright citrus zestRut Roast: Light Roast, caramel sweetness balanced by bright orange zest and smooth cane sugar notes