BerkleyA(R) Freshwater Gulp!A(R) is the next generation in soft bait. It&';s biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to CATCH MORE FISH - triggering fish to feed. But what anglers really love about BerkleyA(R) Freshwater Gulp!A(R) is it out fishes live bait in head-to-head field tests. Looks, tastes and feels real Stores in tackle boxes Biodegradable which makes it safe for the environment