Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly wander with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a silent approach.FeaturesAll Strike King hard baits are made with the best components availableDesigned to perform in shallow waterSquare Bill Deflects off coverGreat over grass or around stumpy flats