The Berkley PowerBait Ripple Shad is an amped-up version of the classic shad soft bait. Lifelike eyes and gill plates with a ribbed body design for maximum vibration.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!FeaturesUnique segmented body for more vibration and swimming actionMore surface area for better scent dispersionLifelike body/color detail and 3D red eyesExclusive PowerBait scent and flavorVarious length and color options to match local baitfish populations