Berkley Gulp! Alive! Saltwater Paddleshad Saltwater Soft Bait - The extreme scent dispersion of Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Alive! truly are the next generation in soft bait! Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution. Lifelike baitfish profile with optimized nose for rigging jigheads; Soft plyable Gulp! formula delivers our best paddletail action; Body and tail design work together to provide amazing action at slow speeds and on the drop!; Made from Gulp! proprietary material to ensure extreme scent dispersion; Ideally rigged on a weighted EWG swimbait hook or jig head;