The Bridgestone e12 HiLaunch golf ball is designed with the new Optimal Flight System to help you fit your flight and maximize your distance. Built from insights gathered through millions of ball fittings, it’s engineered for golfers who need higher launch and increased carry. A low compression soft core promotes effortless lift and longer flight, while innovative MindSet Technology adds a visual cue to help you stay focused and confident over every shot. If you're looking to elevate launch and gain more carry distance, the e12 HiLaunch is built to deliver.