"A Bass Pro Shops and Cabela's Exclusive! An exciting twist on a proven trophy bait! Each Warrior Lures Custom Painted Smithwick Perfect 10 Rogue is a limited-edition masterpiece of fish-triggering design, as applied by the artisans at Warrior Lures. Even in deep water, the brilliant colors stand out, with a realistic flash and shimmy that accentuates the Perfect 10 Rogues' appeal. This deep diving jerkbait has an innovative lip design to get down quickly, and is internally weighted with a tungsten rattle that emits a unique ""thump"" to bring fish in from a distance."" Great rolling action; settles into a horizontal position almost immediately following a twitch. Custom painted in brilliant color Limited-edition designs trigger strikes Deep diving jerkbait gets down quickly Tungsten rattle produces a unique ""thump"" Rolling action with great side-flash"