RIDE MORE FOR LESS. UNBEATABLE VALUE. Founded in 2011, the Australian based company, Entity, has had one mission - provide high quality bicycle components and accessories for a fraction of the cost in relation to the competitors . From kitting out well over one million bikes with Entity components, they are truly at the forefront of Ride more for less. Spearheaded by Scott Sharples, ex-DH professional and Olympic BMX coach , you can be sure that each product has been tried and t