The extreme scent dispersion of Gulp!A(R) expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Moldable Dough Formula: Crafted with a unique moldable consistency that allows anglers to shape the perfect bait for any fishing situation. The pliable dough texture stays on the hook securely while dispersing maximum scent, creating custom-sized baits that perfectly match the feeding preferences of trout in any water condition. Trout-Specific Attraction: Engineered with scent and flavor profiles specifically designed to trigger feeding responses in trout species. The concentrated formula releases a powerful scent trail that draws trout from greater distances, while the natural taste encourages fish to hold onto the bait longer for better hook sets. Versatile Application: The moldable texture allows for multiple rigging options, from small balls for finicky fish to larger chunks for aggressive feeders. The dough stays workable in all weather conditions and can be easily formed around treble hooks, single hooks, or jig heads for maximum versatility and effectiveness. Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient jar of Gulp! Trout Dough. The proven fish-catching power combined with this perfectly formulated moldable bait makes it an essential addition to any trout angler&';s tackle box. Features Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the visible strike zone