From avid anglers to weekend warriors we all share the same goal - catch everything. From your rod and lure right down to your line use the right gear to get the job done and maximize every day out on the water. New and improved BerkleyA(R) FireLineA(R) is smoother tougher and more sensitive than ever before. 8-strand fused technology provides unmatched abrasion resistance that makes it 5X s tougher than conventional braided fish line. It has a smoother more supple feel for a longer casting line with balanced control and maneuverability. At Berkley our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing keep studying and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We ve done the science. Now you catch the fish.