The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique Enhances ordinary lures or live bait with PowerBaitA(R) scent and flavor Water-soluble liquid attractant