Catch more fish using The Original Fish Formula Bait-Pop Live-Sonar Intensifier. The pharmacist-compounded attractant uses irresistible scent and taste to draw more strikes and eliminates negative scents that could deter bites. Sparklscales visual stimulator instantly customizes the appearance of your lure and produces a slow-release trail through the water to trigger strong predatory responses. Anglers using forward-facing sonar will love how Bait-Pop intensifier enhances the on-screen visibility of the bait. You can even apply it to fishing line to make it appear like a rope on live sonar. University studies have proven The Original Fish Formula catches more fish. The best anglers in the world use it Bill Dance, Scott Martin, and moreand now you can too. Irresistible scent and taste proven to attract more strikes Eliminates negative scents Sparklscales visual stimulator trigger predatory responses Enhances the sonar visibility of the bait