For over 40 years anglers have broken records and enjoyed braggin' size results when crankin' the Heddon Magnum Hellbender. A unique, heart-shaped diving lip gives the Magnum Hellbender its tempting wide-wobbling action. The oversized lip design also makes the Hellbender dive quick and deep, and allows it to flip over structure that other lures would likely hang up on. Fitted with extra-strong, extra-sharp hooks, the Magnum Hellbender is the perfect lure for largemouth and stripers on steep banks and drop-offs. Digs down to at least 35' on a long flat-line troll. Big lure with a big diving lip Tempting wide-wobbling action Heart-shaped lip avoids hangups Deep diver; goes as deep as 35' when trolled Extra-strong, extra-sharp hooks