EKOI x Bradley Wiggins: a golden collaboration In September 2024, the first British winner of the Tour de France and five-time Olympic champion Sir Bradley Wiggins joined the Ekoi family as an ambassador. Proud of this partnership, Ekoi invited the champion to create a first collection for the summer. He chose our best fabrics, offering comfort, lightness, and racing-level technicality, for a second-skin sensation tailored for competition. A limited collector's series of 250 pieces Two highly personalized touches make this model unique: the patch on the left leg highlights the most significant victories of Bradley's career, while on the right leg, the emblem "WGO2.0" in gold letters evokes the present (and future) of the new Bradley, version 2.0. The second-skin racing bib shorts for purists Inspired by pro bib shorts, the EKOI Supersoft 2025 takes a step forward in terms of technicality and refinement. Its new polypropylene straps, breathable, ultra-comfortable, and designed in an X-shape on the back, ensure precise support and total freedom of movement. Still as soft, streamlined, and high-performing, it molds to the body like a second skin for unmatched comfort and smooth pedaling. Designed with premium materials from Italian expertise, every detail reflects the demands of high-level cycling combined with a minimalist and elegant aesthetic. The ultimate pad high-density, chosen by professional athletes, offers exceptional comfort even over long distances, while maintaining a refined and discreet design.