Federal developed their Non-Typical(TM) Whitetail .243 Winchester 100 grain Soft Point ammo because there's no such thing as a "typical" shot for the serious deer hunter. You need ammo that delivers the best possible performance, ballistically and terminally every time. And Federal Non-Typical(TM) Whitetail .243 Winchester 100 grain Soft Point is that ammo. Bullet shape optimized for excellent accuracy Jacketed soft point for reliable expansion Consistent-firing Federal primers Reloadable brass cases Federal Non-Typical(TM) Whitetail .243 Winchester 100 grain features a jacketed soft-point bullet that deliver exceptionally expansion Mfg: Federal