Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbon tail design. The soft but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms are infused with irresistible flavor and scent that attracts the fish time and time again. Berkley 7'' PowerBait Power Worms are in the same colors as the original but with a slightly different ribbed body. Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Exclusive PowerBait formula The Berkley PowerBait Power Worms are made in the U.S.A. Please note: The images represent the color of each lure and do not represent how each size looks. Please see the Size Comparison image to know the lure shape/design for each size.