The new and improved Hopper M30 continues to shine as our tough as nails soft cooler. Completely reengineered with MagShield access, the extra wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultrastrong magnets, the top seals tight and locks cold in, while the quick release buckles add an extra layer of protection. ColdCell insulation-closed-cell foam offers impressive cold-holding capabilities, helping keep your frosty goods ice cold Hitchpoint grid-securely attach your sidekick dry gear case or load it up with zingers, nippers, bottle openers and multitools Magshield access uses powerful magnet to create an ultra leak resistant-shield DryHide shell-high-density fabric withstands punctures and UV rays