The flat-sided crankbait is back, and its moving with a Tennessee swagger. The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning to see the design's benefits for targeting fish in tougher conditions; the Chick Magnet excels during days when fishing pressure is high, or after a weather front has made finding a bite more challenging, even cooler water is a ideal time to throw this bait!