FusionA(R) technology allowed us to drastically change the way deer ammunition was seen. Before Fusion, there was a big gap in performance between the economically and PremiumA(R) loads available to deer hunters. The need to come up with a bullet that is affordable, but can be counted on without fail was met by Fusion. No other bullet in its class is as tough, accurate or lethal. Modern sporting rifles (MSRs) represent the most versatile class of firearms in history, handling everything from tactical to competition, coyotes to elk. Shooters often build these rifles from the ground up and trick them out with accessories to match their specific needs. All-new FusionA(R) MSR loads provide that same degree of customization in ammunition.