Heddon Pop N Image Topwater Hard Bait - The Pop'n Image gives anglers the best of topwater's two top actions: "popping" and "walking-the-dog". The Pop'n Image is designed for castability, an easy "walk-the-dog" action and a "pop" that's unmatched. The Pop'n Image features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. Gives anglers the best of topwater's two top actions: "popping" and "walking-the-dog" Designed for castability Features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks.