This product was retired May 2018. What counts is not necessarily the size of the dog in the fight; it's the size of the fight in the dog. ~ Dwight D. Eisenhower WHAT IS THIS THING? This is the collar for all you out there that want to Do It Yourself! Start from scratch and make it custom for you and your pooch. Buy some Paracord, add in some Survival Core Tubes and weave your own survival kit collar. WHY DO I NEED ONE? Because your dog is wearing a collar already, why not make it useful? Keep your best friend visible and safe with the glow tape and full length 3M reflective Biothane. WHAT IS BIOTHANE? Biothane is a coated webbing made right here in the US. It's nearly indestructible! It is super high strength, won't absorb moisture, and it's easy to keep clean. LIFETIME WARRANTY! Because we stand by the quality of our products, we will warranty this collar for the life of your dog! The reflective material may show wear over time, but we guarantee you'll never have any issues with the webbing, rivets, or hardware or we'll replace it!