Built with a fast-sinking rate of fall that's perfect for forward-facing sonar and vertical presentations, the Berkley Ripfish 7 Lipless Crankbait boasts a lateral hunting action and an enticing wobble to attract bites from finicky fish. Designed to descend quickly down to fish that you see on your sonar screen, the Ripfish 7 utilizes its flat-bottom construction to allow anglers to stop the fall of the bait with precision and keep it in the strike zone longer. Emitting strong crispy vibrations and a loud high-pitched rattle to garner attraction, the Ripfish 7 features incredible realistic color options and premium finishes to accurately imitate real forage. Easy to cast and armed with sticky-sharp Fusion 19 hooks, the Berkley Ripfish 7 Lipless Crankbait delivers modern finesse tactics for targeting popular freshwater gamefish like walleye and bass. Fast-sinking rate of fall is perfect for forward-facing sonar and vertical presentations Flat-bottom construction allows you to stop the fall of the bait with precision and keep it in the strike zone longer Emits strong vibrations and a loud high-pitched rattle Easy to cast Sticky-sharp Fusion 19 hooks