Japan has long been known as the "Land of the Rising Sun" The beautiful morning glow that appears at the boundary between night and day--that moment when the sky slowly unfurls into shades of vermilion--evokes a sense of quiet anticipation and a feeling of the heart suddenly becoming lighter. We have named this special colorway--which captures the hues visible only during those fleeting moments--the "Sunrise Collection" How you channel that special feeling inspired by the sunrise, or what personal meaning you imbue it with, is entirely up to you. A seat post that you need to choose out of strength, precision, style, shape and etc in order to fit your bike completely might be the only component that shows rider's selection and taste. NITTO SimWorks "Beatnik Post" passes so many strict examinations and designed by NITTO and SimWorks all together. You can see engraved red cupid heart and white SimWorks logo.