The same great action and durability as the original but now with light! This lighted crank bait series from Brad&';s is water activated, lighting up when both hook are in the water or grounded. The Brad&';s Lighted Series are activated when both hooks or hook eyelets are in water or are grounded. It is important to dry them and keep them on a dry nonconductive surface. Storing them in the factory package or turning them upside down should help to extend battery life!