The Ultra collection for iPhone 17 Pro Max is perfect for photographers and filmmakers ready to push their iPhone&';s limits. Capture cinematic footage with the Anamorphic 1.55x Lens, achieve rich detail and shallow depth of field with the Macro 100mm Lens, or get closer than ever to wildlife and distant cityscapes with the powerful Telephoto 6x Lens. If each item is purchased separately, the total cost is $549.97. *Important: On camera app, Macro Control must be turned on. Step by step guide here. Third-party app required to use on 3x mode. Our suggested app: ProCamera.