We'd like to say this hat is for those who wake at first light and work until the stars come out. But this isn't that hat. It's for the hard working rancher who's up all night during calving season. The one who isn't afraid to ride for miles in search of a missing heifer. This hat says certified brand, because the men and women who wear it are certifiably committed to the cause. American Cattle Co. Certified Brand. | American Cattle Company Billboard Flat Hat