The BassMooch Matt Reed Square Boss Crankbait is desinged by FLW Pro, Matt Reed. The Matt Reed Square Boss crankbait separates itself from other crankbaits on the market with key features that Matt developed through his years of experience. Built with an extra tough, chip-resistant lip, the Square Boss gives anglers the ability to fish over logs and jagged rocks with complete confidence. Specifically weighted to cast like a dream, it suspends/slow sinks without any rise so that when paused, it tempts big bass into biting. Features Perfect for heavily pressured areas Razor sharp treble Weighted to cast like a dream