Berkley Gulp! Alive! Attractant Scent Gulp! Alive! Attractants are the next generation in Gulp! scent and attractant technology. Now that technology is available in a spray bottle. Simply spray any bait to make it taste and smell like live bait. Fish attractant makes any bait taste and smell alive with popular prey scents and flavors; Easy to apply trigger spray bottle shoots stream or spray; Works great with soft bait, hard bait, or live bait;