The name SHOEI has long been synonymous with "premium" in the motorcycle helmet market - a credential that hundreds of loyal men and women in their Japan factories wear with great pride. Just like the very first SHOEI helmet built by the founder back in 1959, every SHOEI today is still handmade in Japan utilizing a sophisticated process that involves over 50 people for each and every helmet. Flexfit hat. Knit SHOEI logo. Flat bill.