What Our Gearhead® Experts Are Saying: "I grabbed this jacket for the novelty but stayed for the legit performance. The insulation is solid, and the vents help dump heat when the sun pops out. The cooler pocket is a fun bonus for après, and the fit and finish still hold up for serious riding. It's fun, functional, and surprisingly technical." When mountain days call for serious fun and functional gear, the 686 PBR Cooler Insulated Jacket answers with bold style and all-day warmth. This unique collaboration with Pabst Blue Ribbon isn’t just for show—it’s packed with legit tech like 686’s infiDRY® waterproofing, body-mapped insulation, and all the features we expect from a true shred jacket. We stay dry and dialed thanks to a powder skirt, mesh-lined underarm vents, and the Pant Jacket Connect™ system that locks out snow. Hidden perks—like the stashable beverage cooler, dual-access media pocket, and Lycra wrist gaiters—make it clear: this jacket is made for those who ride hard and celebrate harder. Whether we’re railing turns or rallying the tailgate, the PBR Cooler Jacket keeps the good times going.