"Since Rapala introduced the ""CountDown"" method back in the 60s, the technique has enabled anglers to consistently reach suspended fish at any depth. The Rapala X-Rap CountDown lure swims with a strong rolling action on the retrieve and then ""flutters down"" on the pause. The X-Rap CountDown's flat sides produce a hard flash. Standardized construction processes assure a consistent sink rate of one foot per second for repeatable depth presentations. Consistent depth control Strong rolling action Flutter action on drop X-Style finish Black nickel VMC hooks Hand tuned and tank tested"