The Berkley PowerBait MaxScent Lunch Worm combines incredible tail action with intense scent to entice fish from afar. Ribbed body maximizes water displacement as well as scent dispersion to attract fish, even in cloudy water.Every PowerBait MaxScent bait releases a super-charged scent field, attracting fish in an entirely new way and improving catch rates by as much as 45%. The advanced Scent Release material is both soft and durable, for lifelike action and easier hook-ups on multiple fish. You'll find its ultra-realistic texture and natural matte colors ideal for your most exacting finesse presentations. Incredible scent dispersion draws fish from far away Ribbed body maximizes the lure's potential in murky water Erratic tail action drives fish to strike