"Notice to walleye and other predators: get ready to rumble! The Northland Fishing Tackle Rumble B Minnowbait incorporates top-shelf Scandinavian design that trolls with unprecedented flash and a unique ""hunting"" action, even on a straight run. Pull it slow for a steady rocking, rolling action that mesmerizes less-active fish; pick up the pace for a more frantic swim style that triggers aggressive strikes. The unique lip design makes the Rumble a great casting bait for when fish are working flats and shorelines, too; built tough and hung with premium hooks to withstand heavy abuse. Top-shelf Scandinavian design A superior all-species trolling bait Unique ""hunting"" action with unprecedented flash Effective at all speeds Built tough, with premium hooks"