"The Bass Assassin Mag Shad Assassin's unique ""fat belly"" design draws more strikes than conventional jerkbaits. Soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish it on top or below the surface with a Carolina or Texas rig, and you'll find the enticing tail action works in a variety of situations. Bass love 'em, but the Mag Assassin is also a killer for stripers, sea trout, redfish, and other saltwater fish. The Mag Assassin features a unique slit in the belly, which allows you to fish the lure weedless and to set the hook easier. Hooking these lures through the head gives it great tail and body action. Unique fat belly design Belly slit for weedless rigging Soft body texture for a fleshy feel Fish on top or below the surface Enticing tail action appeals to a variety of fish"