From the Heddon Hellbender to the Zara Spook, Heddon fishing lures are some of the most talked about lures on the market. It's no surprise that these popular fishing lures are some of the world's bestsellers. The Heddon Torpedo is the world's number one selling propeller-equipped topwater lure, and more than 13 million Heddon Hellbenders have been sold to date. Heddon lures are also among of the most collected fishing lure brands, with an avid following among antique lure collectors.