In designing Smartwool's Women's Athlete Edition Run Print Crew Socks, they partnered with ultrarunner Rob Krar to determine which comfort and performance features were best suited to this runner-focused sock. It starts with Merino wool construction, which provides odor resistance and temperature regulation, and adds in a performance-oriented and women's specific fit, a Virtually Seamless toe, and breathable mesh zones. Next, this sock offers Indestructawool and Shred Shield technologies for enhanced durability. To top it off, the sock is patterned with an eye-catching print that's sure to get noticed next time you podium.