The Bill Lewis Rat-L-Trap Hard Baits Newberry Craw 1/2 is a game-changer for anglers. Introduced by Bill Lewis over 50 years ago, this innovative lure revolutionized the fishing industry with its distinctive rattling sound. Many consider it one of the greatest lures ever created, and Outdoor Life magazine even inducted it into their Hall of Fame as the Most Influential Fishing Lure of all time. This lipless crankbait produces a sound that mimics distressed baitfish, drawing in predators and triggering an aggressive feeding response. With its simple design, it's easy to use and effective for locating and catching fish. Fast shipping ensures you'll be on the water with this essential lure in no time.Key Benefits and Features: Rat-L-Trap Hard Baits: Introduced by Bill Lewis over 50 years ago Most Influential Fishing Lure of all time (Outdoor Life magazine) Lipless crankbait design Produces sound that mimics distressed baitfish