The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a big bite. You can fish this versatile soft bait in a variety of applications and environments. This swimbait is infused with the exclusive PowerBait scent and flavor that keeps fish on the hook 18 times longer than the competition!Specifications and Features:Unique segmented body for more vibration and swimming actionLifelike body/color detail and 3D red eyesMore surface area for better scent dispersionExclusive PowerBait scent and flavor