Daiwa&';s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and influential tackle companies. From the very beginning, Daiwa&';s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.