The AA&';s Shad Series is now hand-poured in 10 sizes and 45 stock colors. What sets these shad tails apart is their complete action package: when rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. The AA Shads produce a subtle body roll, which adds flash to the lure when it&';s falling through the strike zone or being cast and retrieved, resulting in more strikes. New for 2012, AA&';s celebrates its 30th year of Hand Pour excellence with a Special Edition Swimbait Series. They feature a realistic lifelike scale pattern, the AA logo, and a new slimmed down profile.