It's Simple. It's Effective. It's your Bead Bro..Holds the bead down in the rim channel, allowing you to use both hands to complete the remainder tire installation - It's like having a third hand.Locks bead to the rim using a rubber bumper - won't scratch or damage you rim.Designed for any rim width - multiple spoke holder channels adapt the Bead Bro to every rim widthCompatible with carbon and alloy wheels CushCore Bead Bro Tool Tire Lever UPC: 608011534219