They can't help it. Bass strike the Nichols Lures Reflex Buzzbait with savage abandon, doing their best to annihilate the intruder as it noisily works its way through their lair. The secret is the elongated head style, designed to catch the edge of the rotating blade and emit a continuous, loud clacking sound as it churns up the surface. The commotion is more than a territorial bass can stand, and triggers a violent reaction without hesitation. The detailed design of this handcrafted surface buzzer includes Nichols' blades sturdy wire form, and patented Toothpick Keeper Collar system for those days when you decide to bulk up with a swimbait/frog type trailer. Extra-strong hook. High-commotion buzzer draws savage strikes Elongated head clacks noisily against the churning blade Detailed design, handcrafted quality Premium blades Sturdy wire form Patented Toothpick Keeper Collar system Extra-strong hook