Snapper Up Chum from Aquatic Nutrition makes fish hungry. A quick transformation to a solid takes place when Snapper Up is mixed with the included Chum Cloud scent liquid. This stinking chum carries small particles towards the bottom, bringing fish on the reef closer to the surface. Billions of microscopic natural particles cloud the water and make it harder for fish to see the hook. Meanwhile, the scent is difficult for the fish to resist. Unlike frozen chum that has a time limit, this product does not spoil, doesn't thaw, contains no bones, and cleans up easily. Loaded with menhaden/pogey bits, shrimp, squid, baitfish oils, and rolled oats, this Chum lasts up to 90 minutes, regardless of water temperature. A continuous stream of scent and bits draw fish away from structure and closer to your boat. Great for cobia, snapper, grouper, kingfish, and hogfish. Manufacturer model #: BPSSNAPPERUP. Does not spoil Cleans up easily Draws reef fish away from structure and closer to your boat Includes Chum Cloud scent liquid Lasts for up to 90 minutes